Financial & Life Skills for Young People

The skills school
never taught you.

Real-world money, careers, and self-leadership — taught honestly, in a language young people actually understand.

Step 1
Listen
Short video modules based on the books
Step 2
Think
Quick questions to check what stuck
Step 3
Talk
Go deep with Coach Fred on your own terms

Listen. Think. Talk. No lectures, no passive learning — just you, thinking.

Start Here Talk to Coach Fred →
Fredrik Emanuelsson
Fredrik Emanuelsson
Author · Finance Professional · Coach

Based on the Starts With You book series  ·  Built for schools  ·  Powered by AI coaching

From Fredrik

What this is and why it exists

Watch this first. Two minutes. Then explore the courses.

The Curriculum

Four courses.
One complete foundation.

Start with Money. Careers, Self-Leadership and Investing coming soon.

01
Starts With You
MONEY
Per-Fredrik Emanuelsson
Live Now

Course 01

Money Starts With You

What money really is, how it works, and how to make it work for you — starting now.

10 modules Start →
02
Starts With You
CAREERS
Per-Fredrik Emanuelsson
Coming Soon

Course 02

Careers Starts With You

How to find work that fits who you are — not just what you think you should do.

10 modules Coming soon
03
Starts With You
SELF-LEADERSHIP
Per-Fredrik Emanuelsson
Coming Soon

Course 03

Self-Leadership Starts With You

Mindset, discipline, and the inner tools that determine whether everything else works.

10 modules Coming soon
04
Starts With You
INVESTING
Per-Fredrik Emanuelsson
Coming Soon

Course 04

Investing Starts With You

How markets work, how to think about risk, and how to build wealth over time.

10 modules Coming soon

Meet Coach Fred

The real me.
Available 24 hours a day.

Coach Fred is an AI built on the Starts With You book series. He thinks like me, asks like me, and won't let you off the hook — just like me.

Fredrik Emanuelsson
Fredrik
The real one
Author. Finance professional. Coach. Father. BJJ national champion.
Coach Fred
AI
Coach Fred
Online now
Built on Fredrik's books and thinking. Available to every student, any time.
Talk to Coach Fred →

About Fredrik

Built from real
experience.

Fredrik Emanuelsson spent years in finance and business before realising that the most valuable things he'd learned — about money, careers, and life — were never taught in school.

So he wrote four books. Then built a platform. Then trained an AI to help scale the conversation to every classroom.

"Everything starts with you. Not your circumstances, not your school, not your parents. You."

The Starts With You series is already published and in hands of young people across Portugal and beyond. This platform brings it to life.

The Book Series
Four books. One complete foundation.
MONEY
Money Starts With You
● Live on Amazon
CAREERS
Careers Starts With You
Coming Soon
SELF-LEADERSHIP
Self-Leadership Starts With You
Coming Soon
INVESTING
Investing Starts With You
In Progress
Get the books on Amazon →

Bring this to your school.

We work directly with school coordinators to integrate Starts With You into the curriculum. Pilot access available now. Get in touch and we'll show you how it works.

Contact Us →

Get in touch.

Whether you're a school coordinator, a parent, or just curious — we'd love to hear from you.

🌐 startswithyouproject.com ✉️ pfemanuelsson@gmail.com 📸 @startswithyouproject